Sustainable Ocean Alliance (SOA) activates young people, develops and implements innovative solutions, and mobilizes an ocean workforce to restore the health of the ocean in our lifetime.
Since founded by Daniela Fernandez in 2014, SOA has built the world’s largest network of young ocean leaders and supported innovative startups, nonprofits, and grassroots campaigns dedicated to solving the greatest threats facing our planet.
Two years ago at the World Economic Forum, we shared our vision with the world, and Salesforce Chair and Co-CEO Marc Benioff challenged us to accelerate 100 solutions by 2021.
Today, SOA is proud to announce that as of 2021, we have more than doubled our initial goal: we have accelerated 222 startups, nonprofits, and grassroots initiatives all over the world, each dedicated to restoring and sustaining the health of our ocean.
The Ocean Solutions Accelerator helps entrepreneurs launch for-profit ocean solutions for a sustainable blue economy by providing funding, mentorship, and other critical resources to scale their ventures and amplify their impact.
The Ocean Leadership Program (OLP) holistically supports over 6,000 global participants with the resources and networks they need to build ocean-healing solutions and to reach their full potential as ocean leaders. The OLP awards Microgrants of up to $15,000 USD to outstanding youth leaders to execute and scale their projects, and provides 72 youth-led Hubs with leadership and programmatic support.
Together, these 222 solutions for ocean restoration have touched tens of thousands of lives, restored critical marine ecosystems worldwide, invented sustainable alternatives to plastics, pioneered cutting-edge technology to illuminate the mysteries of our deepest seas and much, much more.
Each startup, nonprofit, and grassroots initiative has focused its efforts across five key areas of ocean health impact.
Learn more, and explore all 222 solutions below.
IMPACT:
15,540 metric tons of CO2 reduced, avoided, or sequestered
The fight to address climate change cannot be separated from the drive to support solutions that address carbon removal and blue carbon ecosystem development. In 2020, 31.5 gigatons of carbon (CO2) were emitted globally, with 83% of the carbon cycle circulating through the ocean. Certain marine and coastal ecosystems—like tidal marshes, mangroves, and seagrass meadows—play a critical role in this cycle by sequestering and storing what’s then known as “blue carbon.”
These ecosystems are critical to climate change mitigation. Mangroves and salt marshes, for example, remove carbon from the atmosphere at a rate 10 times greater and store five times more carbon per acre than tropical forests.
IMPACT:
1,755 metric tons of solid waste removed, upcycled, or avoided
Each year, only 9% of plastic produced ends up recycled—which results in 10 million tons of plastic dumped into our oceans every year. That’s nearly equivalent to the weight of the entire human population. These pollutants are responsible for choking marine life, destroying both marine and coastal ecosystems, and polluting our own food sources.
Today, the average person ingests over 70,000 microplastics each year (that’s 100 pieces over the course of a single meal). The solutions in this category work to reduce and eliminate items like single-use plastics. Their work in turn helps to build the circular economy, which promotes the extension of product lifecycles and aims to decrease solid waste and pollution.
IMPACT:
89,128 square meters of blue carbon ecosystems protected or restored
In addition to sustaining marine life and the communities that depend on it, coastal ecosystems account for approximately half of the total carbon sequestered in ocean sediments. These may include coral reefs, mangrove forests, kelp forests, wetlands, and seagrass beds. Together, they serve as nurseries for marine organisms and as critical areas of blue carbon capture.
However, many marine ecosystems are experiencing degradation and destruction by human activities, which not only leads to species depletion, but also releases the critically stored carbon back into the atmosphere.
Solutions in this category have monitored 150,000 kilometers of coastline for climate change adaptation planning, detected 67,000 whales to avoid marine collisions, produced 150+ ocean literacy reports and media projects, hosted 260 events with more than 30,000 youth participants, and much more.
More than 80% of our ocean is unmapped, unobserved, and unexplored. In the United States, only 35% of the ocean and coastal waters have been mapped with modern methods. In order to inform policy decisions that ensure marine and coastal ecosystem sustainability—and to empower humans worldwide to take local action to save the ocean—we need reliable data sources, mapping, and consistent analysis.
Some projects in the category of ocean literacy, data, and research focus on data collection and analysis, while other initiatives are dedicated to fostering knowledge-sharing and creating local opportunities for action. All play critical roles in leveraging knowledge and technical skills to catalyze lasting ocean impact.
Every year, 30% of commercial fish stocks are overfished, while harmful fishing practices cause over 38 million tons of bycatch (the incidental capture of a non-target species). As a result, this institutionalized overfishing has contributed to a marked decrease in recorded marine species over the last 40 years.
Sustainable protein, fisheries, and aquaculture solutions address the challenge of sustainably feeding the world's growing human population without the continued exploitation of marine habitats and species.
SOA’s solutions in this area are varied, with many developing new, innovative systems of impact tracking. One Microgrant project is developing a supply chain around selling “gourmet” sea urchins in order to quell California’s invasive purple sea urchin population explosion. Another is piloting a CSA-style delivery service in the Philippines to support seasonal, sustainably caught seafood. Our Accelerator alumni are hard at work in this area as well, developing plant-based alternatives to seafood (think kelp burgers, kelp jerky, and cell-cultured tuna), net sensors to reduce bycatch, deepwater solar irrigation for seaweed farming, and more.
Microgrant
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Mexico
Ocean Data, Literacy & Research
Nerea Álvarez Rodríguez
This project is part of a Master's degree thesis in Marine Ecology that explores the Oxygen Minimum Zone (OMZ) on the Mexican Tropical Eastern Pacific coast near the Gulf of California. With SOA funding, this project would use the Winkler method to conduct dissolved oxygen titrations to study the variability of the oxycline in relation to the presence of mesoscale processes in the seasonal cycle, including coastal currents. This would contribute to knowledge on OMZ permanence, distribution, and formation, which is pressing since OMZs are expected to expand under climate change.
LEARN MOREStartup
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USA
Pollution Reduction & the Circular Economy
Miranda Wang & Jeanny Yao
Novoloop was founded in 2015 to deliver quality chemicals and materials made from plastic waste through their patented, low-carbon upcycling technology process ATOD™. By transforming hard-to-recycle plastic waste into virgin-quality materials, Novoloop offers superior sustainability and performance at competitive pricing. With upcycled product Oistre™, Novoloop provides thermoplastic polyurethane solutions for footwear, sporting goods, automotive and more.
LEARN MOREMicrogrant
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Brazil
Ocean Data, Literacy & Research
Lisandra Maria Barroso Matos
Virtual Diving is an environmental education project inspired by Google Cardboard. Through virtual reality glasses made of recycled cardboard, students take a virtual tour in different marine ecosystems using the Google app "Expeditions". The Virtual Diving team knows that most people never have and probably never will have the opportunity to dive in their entire lives. They also know that this is a big problem for the oceans, because it is impossible to preserve what you do not know. Through their virtual tours, they show people what exists beyond the waves. The main themes they explore are coral bleaching and marine pollution.
LEARN MOREMicrogrant
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Kenya
Carbon (CO2) Reduction & Blue Carbon
Maulidi Mwinyikai
This project planted nearly 1,000 mangroves (Rhozophora mucronata) across 36 hectares in the coastal areas of Port Reitz Creek in coastal Kenya. As part of the project, 50 people were also trained in sustainable bee keeping, with the aim of empowering them to generate revenue from the sale of honey and related goods.
LEARN MOREStartup
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United Kingdom
Ecosystem Preservation & Restoration
Yanik Nyberg
Seawater Solutions creates, implements, and scales wetland farming solutions across target regions suffering from salinisation and other climate-threats to agriculture and our coastal wetlands. From aquaculture to saline agriculture, the company integrates nature-based solutions into sea-based industries to maximise the benefits that wetlands create for coastal communities.
LEARN MOREMicrogrant
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Costa Rica
Ocean Data, Literacy & Research
Ricardo Brenes
The SOA Hub Barra del Colorado in Limón, Costa Rica conducts animal monitoring activities, workshops, and beach cleanups. Coastal bird counts are done through monitoring of shorebird populations on Barra del Colorado beach. The hub also launched the first official monitoring of sea turtles on the beaches of Barra del Colorado, Agua Dulce and Samay to define requirements for a permanent research project. The Hub also monitored seacow populations, and executed regular beach clean-ups and workshops with local youth.
LEARN MOREMicrogrant
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Ghana
Pollution Reduction & the Circular Economy
Gideon Sarpong
Over the years, the ocean has played a critical role as a climate regulator by absorbing about 30% of human emissions of carbon dioxide, but the ocean health has been severely damaged as a result of plastic waste in the last two decades. This project seeks to leverage data and storytelling tools to spotlight the challenge of marine pollution and its dangers to society. The project also deploys a digital campaign involving use of short videos and infographics to educate residents across West Africa on the dangers of marine pollution, and improve practices of waste management.
LEARN MOREStartup
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Hong Kong & China
Pollution Reduction & the Circular Economy
Jonathan Tostevin
Using a seamless deposit system and fully-integrated mobile/web application, Muuse operates a global network of elegant, robust, tech-enabled products, cups and food containers, for the to-go food economy.
LEARN MOREMicrogrant
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Egypt
Pollution Reduction & the Circular Economy
Manar Ramadan
To form new youth initiatives in coastal cities, this project spreads awareness on plastic pollution and marine litter by offering capacity building workshops for budding environmentalists and youth organizations in Egypt. Their main objective is to ban single use plastic in those cities, with a special focus on banning plastic use at the beaches.
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